Media Relations
Brand recognition you didn't know was possible
When you partner with McElvy Communications as your media relations specialists, you’re tapping into unmatched insider knowledge that will help you hone and deliver your message and gain positive attention and brand recognition you never thought possible.
Our services encompass connecting you, with professional polish, to traditional media — print and broadcast — as well as to digital platforms with immediacy and custom content that will convey your “personality” and increase traffic and interaction.
The McElvy team is made up of honored journalists who have worked the trenches, reporting, editing and broadcasting stories from city government, police and education beats to issues, events and natural disasters of national and global importance. They have run and owned media businesses and been leaders in propelling news organizations into the digital age with website and social media development and innovative branding and marketing techniques.
We can help with…
Media strategy. If lack of attention is the problem, we can raise your profile and help you blossom by crafting a custom strategy that will help you meet your goals for image-building and performance.
Nuts-and-bolts. We can work with you on standard media services such as maintaining solid lists of and relationships with key media contacts, creating and distributing news alerts/releases, photographs, videos and background materials, and compiling full hard-copy and digital media kits.
Event planning. We’ll make sure your media availabilities, whether a formal news conference or special event, are media-friendly with visual interest and appropriate information available, and McElvy representatives can be on-site to assist. We can help you with everything from formatting the organization/scheduling of your event, to creating talking points for speakers, and ghostwriting or scripting remarks.
Crisis communication. We’re not just with you in the good times. We will help you manage any crisis with honesty and integrity for the best possible outcome.
Training. We provide customized training for your executives and others who have regular contact with media to make sure demeanor, appearance and content all reflect well upon you and your goals.
To get you started…
Case study: How McElvy’s media expertise has been used to create national awareness of and institutional confidence in a project designed to address critical needs in healthcare and public education in Alabama.
Advice from the McElvy team on crisis communication, analyzing two real world examples of how-to and how-not-to.
Telling your story effectively: “Insider” tips from McElvy’s veteran journalists on writing and distributing media releases.
As honored journalists, McElvy Communications understands how to attract media to your story.
What our clients say
Decades of Experience
Our foundation hired McElvy Communications because we needed help working with a national organization to fulfill some of their media requirements. As we moved through this enormous project, McElvy Communications guided us every step of the way, working with a number of separate stakeholders that all needed to approve our plans. McElvy Communications handled all our media planning and writing, executed near-perfect press conferences, and got our story told in media outlets in every corner of the state. I’m not sure what we would have done without their help, and I’d recommend any company that needs to get a story into the media to call them.
Rob Pearson
Alabama School of Healthcare Sciences Foundation