AI Integration

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 It’s all the rage, and for many, it’s all the confusion. In 2022, when ChatGPT showed up in every other headline, Artificial Intelligence dominated water-cooler talk. Businesses thought this might be the lifeline that increased productivity and saved significant dollars on the bottom line.

But that’s not how things have gone. This article in Forbes says less than 7 percent of businesses will implement the technology by the end of the year. The article also indicates 80 percent of non-users don’t believe AI is applicable to their businesses.

At McElvy Communications, we don’t believe that’s true. In fact, we think every business should use the technology – not to replace jobs, but to gain the value AI offers in research and content preparation.

Ever since AI burst onto the scene two years ago, we have worked almost daily to study and then teach best uses for this technology. We understand the intricacies of prompt engineering and the typical style of content produced by AI programs. More importantly, we recognize that while AI can generate drafts, our company’s value lies in helping others tailor these drafts to reflect each business’s unique voice and brand identity.

Our team brings more than 120 years of combined media and communication experience to the table. As former journalists, we excel not only in writing but also in adapting content to resonate with specific audiences. This expertise allows us to teach companies how to take AI-generated drafts and turn them into personalized, brand-specific content that speaks directly to your target market.

We understand the idea of integrating AI into your business can be daunting. Concerns about the potential pitfalls and the fear of losing the human touch are common. At McElvy Communications, we address these concerns with empathy and expertise. We believe that, with the right guidance, AI can enhance efficiency and productivity without compromising the personal touch that defines your brand.

We are a content and communications company, and we don’t steer outside our lane. Our AI services include:

• Content Creation: From drafting emails and proposals to developing marketing plans and newsletters, we can teach you how to add AI tools to your content creation process.
• Prompt Engineering: Our experts can teach you how to craft effective prompts to guide AI in generating relevant and high-quality content.
• Content Editing and Refinement: We'll work with you to refine AI-generated content, ensuring it aligns with your brand voice and messaging.
• AI Training: Our comprehensive training sessions cover the basics of large language models, prompt writing, editing techniques, and the potential pitfalls of AI-generated content.

If you’re ready to break the stigma of AI, and want to begin implementing it in your organization, we’re ready to help.